The Serra Bonita Reserve is a pioneering, innovative private conservation enterprise, protecting submontane forest in Southern Bahia. It aims to protect the Brazilian Atlantic Forest through a consortium of several rural property owners, whose properties contain RPPNs (private reserves). Altogether, currently they protect 2,500 ha - the second largest privately protected area of the Central Biodiversity Corridor of the Atlantic Forest.

The RPPNs contained in each property are managed by Instituto Uira├žu, through agreements with the owners. In addition to managing these private reserves and its own, purchased through donations, the Institute aims to extend the protection to the entire Serra Bonita, one of the last remnants of submontane forest in the region, which covers an area of about 7,500 hectares in the municipalities of Camacan and Pau Brasil, Bahia.